Case Study: Dorogi Shooting Range Growth Architecture

From Digital Obscurity to Scalable Acquisition

VIDEO: https://y9y0iisdhds4hjao.public.blob.vercel-storage.com/dorog-shooting-range-hero-video.webm

📋 Project Overview

Additional Tech: Newsletter Integration, Google Analytics, Arject Bot Protection.

⛔ The Challenge

The Problem: Dorog Shooting Range faced a classic "digital invisibility" crisis. Despite offering a premium outdoor experience, they were non-existent online beyond a Google Maps pin.

• Zero Digital Footprint: Dependent entirely on word-of-mouth.
• Manual Friction: Every event required phone calls; every booking was a manual negotiation.
• Leaking Revenue: No mechanism to capture, nurture, or re-engage interest.

"Although their great advantage was being an outdoor shooting range, online they were almost non-existent. As a result, not only was their visibility limited, but almost no new customers were discovering them anymore."

✅ The Solution

The Strategy: I engineered a comprehensive digital ecosystem to transform manual operations into a scalable acquisition machine.

"The solution wasn't just building a website—it was engineering a complete growth infrastructure that could operate independently while multiplying their marketing effectiveness."

Key Strategic Pillars

1. Lead Capture: How do we own the audience?
2. Friction Reduction: How do we make booking effortless?
3. Sustainable Scaling: How do we automate growth?

The Result: Real-time analytics now show 170+ active visitors exploring the site simultaneously—a complete 180° from their previous digital silence.

🏗 The Growth Solution Architecture

1. The Growth Challenge Matrix

Understanding the gap between the problem and the implemented solution.

2. Target Customer Personas

Who are we building for?

Persona 1: The Adventure-Seeking Professional

• Profile: Márton (28-35), Tech/Finance in Budapest.
• Psychology: Seeks stress relief, bragging rights, and "Instagrammable" moments.
• Why it worked: Mobile-first design (decision made during lunch), clear safety cues, and low-friction signup.

Persona 2: The Experience-Gifter

• Profile: Zsófia (25-45), looking for unique gifts.
• Psychology: Wants memorable experiences over material goods; needs trust and clarity.
• Why it worked: Clear packages, professional presentation, and simplified inquiry process.

Persona 3: The Weekend Adventure Seeker

• Profile: Dávid (35-50), established professional seeking community.
• Psychology: Desires skill development and social connection.
• Why it worked: Content focusing on progression paths and community events.

Automated newsletter system capturing leads and maintaining customer engagement between visits, transforming one-time visitors into repeat customers through strategic email marketing.

Intuitive admin panel built with Sanity CMS, enabling quick content updates and event management without technical knowledge, empowering the business owner to maintain fresh, engaging content that drives customer engagement.

📊 Competitive Market Analysis

🚀 Roadmap: What I Would Do Next

Strategic recommendations to maximize the value of the new digital foundation.

Phase 1: Immediate Optimizations (Month 1-2)

• Intelligent Booking System: Replace phone tag with a smart request form. It captures group size/level and suggests optimal slots, saving 15+ hours of manual coordination weekly.
• Brand Cleanup: Unify the brand name across Google, Facebook, and Directories to stop brand dilution.
• Social Media Resurrection:
• Google Maps SEO: Optimize the GMB profile with direct website links and automated review responses to capture the 60% of local traffic.
• Heatmap Analytics: Install Hotjar/Clarity to see exactly where users click and scroll, moving from assumptions to data-driven UX.

Phase 2: Advanced Growth Hacks (Month 3-6)

• Partnership Ecosystem: Cross-promote with Budapest paintball venues and escape rooms.
• Content Machine: Launch "Shooting Tips" blog (SEO) and video content demonstrating safety/technique to build domain authority.